Jumping into a trade show before you’re ready may do more harm than good. Is your business ready?
Trade shows have been an integral part of marketing businesses across various industries for decades. While digital marketing strategies such as social media and paid online ads have changed the advertising landscape, participating in a trade show with a professional booth delivers a message that cannot be duplicated.
A well designed and eye-catching custom trade booth can make all the difference, especially if you are looking to make an impression on a specific community or industry and spread the word about the services you offer. Let’s take a look at some of the advantages a trade show booth can provide for your business.
In Person Engagement:
Trade shows represent a great opportunity to engage with potential clients and consumers, face to face, who are actively interested in the goods or services your business provides. Most trade shows typically see thousands of visitors who are all converging in one place to learn more about a specific industry or topic. People still like to work with someone they have meet in person, it develops a level of trust you can not achieve on line.
Creating Business-to-Business Connections:
Setting up a booth at a trade show is also a great opportunity to build partnerships and network with peers in your industry. Cross branded promotions with companies that complement the services you provide can potentially be lucrative for all parties involved.
Observe Your Competition:
When it comes to direct competitors, it can be beneficial to simply observe. What are the popular booths doing that is working? If a particular booth is relatively unpopular, try and determine what they are doing wrong. Many businesses spend thousands of dollars performing complex competitor evaluations, but trade shows represent a chance to see for yourself how your direct competition is approaching their marketing.
Cost Effective Marketing:
Make no mistake, participating in a trade show isn’t cheap. Registration fees, the cost of premiums, and the cost of a professional trade show booth are all expensive. Ultimately, though, the potential return on your investment can dwarf these costs if you properly prepare and generate high-quality leads and buzz about your company.
Your booth set up make the first impression, let me help make sure it is a positive one that invites your client and prospects to take the time to visit. Custom trade show booths can be easier to design than you may think and will set you apart from other companies at trade shows that put less thought into their displays.
Check out the link below to view some options and generate ideas. I would love to set up a meeting with you to discuss your needs, Kalfiero@logoed.net